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This chapter introduces the study of emoji as a form of social media paralanguage. It delves into the semiotic versatility of emoji as ‘picture characters’ enabling users to express a wide range of meanings through their use with language in social media communication. The book approaches emoji as a form of paralanguage due to their close dependency on the meanings conveyed in their written co-text and their social context. The chapter highlights the significance of the social semiotic perspective to emoji-text relationships adopted in the book with its focus on understanding how they converge with the meanings made in other semiotic modes. It concludes by introducing the structure of the book and the focus of the upcoming chapters on both emoji-text relations and social affiliation.
Emoji are now ubiquitous in our interactions on social media. But how do we use them to convey meaning? And how do they function in social bonding? This unique book provides a comprehensive framework for analysing how emoji contribute to meaning-making in social media discourse, alongside language. Presenting emoji as a visual paralanguage, it features extensive worked examples of emoji analysis, using corpora derived from social media such as Twitter and TikTok, to explore how emoji interact with their linguistic co-text. It also draws on the author's extensive work on social media affiliation to consider how emoji function in social bonding. The framework for analysing emoji is explained in an accessible way, and a glossary is included, detailing each system and feature from the system networks used as the schemas for undertaking the analysis. It is essential reading for anyone wishing to investigate the role of emoji in digital communication.
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