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2 results

Compelling Communication
  • Writing, Public Speaking and Storytelling for Professional Success
  • Simon Hall
  • Published online:
    30 May 2024
    Print publication:
    30 May 2024
  • Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.

  • 2 - Writing to Woo and Wow

  • Simon Hall, University of Cambridge
  • Book:
    Compelling Communication
    Published online:
    30 May 2024
    Print publication:
    30 May 2024, pp 39-66

  • Summary

    Writing which informs, influences and impresses requires a series of key components. They include the start and end of a piece of content, its style (often known as the voice, or character, of the writing), the critical details of who, what, why, where, when and how, and also an appealing title.