Public preferences for wildlife protection can dictate the success or failure of conservation interventions. However, little research has focused on wildlife preferences among youth or how youth prioritize species-based conservation. We conducted a study of youth between 7 and 20 years old (n = 128) at five local schools situated near critical hawksbill turtle (Eretmochelys imbricata) nesting beaches in El Salvador to determine their wildlife preferences and how they prioritize species for conservation based on five attributes: endemism; use for hunting and fishing; rapid decline in population size; presence around their home; and ecological significance. These Salvadoran youth showed preferences for native over non-native species and tended to rank rapid population decline as the most important attribute for prioritizing wildlife for protection, followed by use for hunting and fishing. Participants in local environmental education activities placed greater importance on species in rapid decline than non-participants, who considered endemism as most important. Overall, these findings reveal how environmental education may successfully promote increased prioritization of imperilled species among youth. Economic payments for conserving hawksbill turtles may link the two top reasons that Salvadoran youth provided for protecting species by compensating for the reduced hunting required to facilitate population stabilization.

As conservation resources decline and numbers of threatened species increase, prioritizing species for conservation is increasingly important, and prioritizing based on attributes may be the most efficient approach. Despite the importance of biodiversity as a legacy to future generations, children's preferences for species attributes have never been considered. We surveyed 3rd and 5th grade students, typically 8–10 years old, in North Carolina, USA, to determine how children prioritize conservation of species based on attributes. We asked the students to rank five species attributes, allocate money to species with each attribute, and choose between each species attribute and endemism in terms of their importance for conservation. Children prioritized species that are important in nature and those whose numbers are declining over species with other attributes, whereas research suggests that adults prioritize endemic species over most other types. Our results suggest children prioritize biodiversity conservation differently from adults, and in ways that may be more conducive to biodiversity conservation in cases where endemism is not directly related to species endangerment, and we suggest the perspectives of children be considered more fully within biodiversity conservation.