The time-saving bias describes people’s tendency to misestimate the timethey can save by increasing the speed in which they perform an activity such asdriving or completing a task. People typically underestimate time saved whenincreasing from a low speed and overestimate time saved when increasing from analready high speed. We suggest that this bias is the result of people’sfailure to recognize the curvilinear relationship between increasing speed andreducing activity time: As initial speed rises, the same speed increases willyield smaller reductions in time. We explore a new technique to de-bias thesefaulty estimations: converting measurements of speed to a pace measure (e.g.,minutes per fixed distance). Utilizing common driving scenarios, we show thatparticipants who received pace data made more accurate estimations of journeyduration at various speeds, time-savings at various speed increases and therequired speed to complete a journey.
