While humans are highly cooperative, they can also behave spitefully. Yet spite remains understudied. Spite can be normatively driven and while previous experiments have found some evidence that cooperation and punishment may spread via social learning, no experiments have considered the social transmission of spiteful behaviour. Here we present an online experiment where, following an opportunity to earn wealth, we asked participants to choose an action towards an anonymous partner across a full spectrum of social behaviour, from spite to altruism. In accordance with cultural evolutionary theory, participants were presented with social information that varied in source and content. Across six conditions, we informed participants that either the majority or the highest earner had chosen to behave spitefully, neutrally or altruistically. We found an overall tendency towards altruism, but at lower levels among those exposed to spite compared with altruism. We found no difference between social information that came from the majority or the highest earner. Exploratory analysis revealed that participants’ earnings negatively correlated with altruistic behaviour. Our results contrast with previous literature that report high rates of spite in experimental samples and a greater propensity for individuals to copy successful individuals over the majority.

Humans are outstanding in their ability to cooperate with unrelated individuals, and punishment – paying a cost to harm others – is thought to be a key supporting mechanism. According to this view, cooperators punish defectors, who respond by behaving more cooperatively in future interactions. However, a synthesis of the evidence from laboratory and real-world settings casts serious doubts on the assumption that the sole function of punishment is to convert cheating individuals into cooperators. Instead, punishment often prompts retaliation and punishment decisions frequently stem from competitive, rather than deterrent motives. Punishment decisions often reflect the desire to equalise or elevate payoffs relative to targets, rather than the desire to enact revenge for harm received or to deter cheats from reoffending in future. We therefore suggest that punishment also serves a competitive function, where what looks like spiteful behaviour actually allows punishers to equalise or elevate their own payoffs and/or status relative to targets independently of any change in the target's behaviour. Institutions that reduce or remove the possibility that punishers are motivated by relative payoff or status concerns might offer a way to harness these competitive motives and render punishment more effective at restoring cooperation.