Logarithmic asymptotics of the mean process {Sn∕n} are investigated in the presence of heavy-tailed increments. As a consequence, a full large deviations principle for means is obtained when the hazard function of an increment is regularly varying with index α∈(0,1). This class includes all stretched exponential distributions. Thus, the previous research of Gantert et al. (2014) is extended. Furthermore, the presented proofs are more transparent than the techniques used by Nagaev (1979). In addition, the novel approach is compatible with other common classes of distributions, e.g. those of lognormal type.