When people have invested resources into an endeavor, they typically persist in it, even when it becomes obvious that it will fail. Here we show this bias extends to people’s moral decision-making. Across two preregistered experiments (N = 1592) we show that people are more willing to proceed with a futile, immoral action when costs have been sunk (Experiment 1A and 1B). Moreover, we show that sunk costs distort people’s perception of morality by increasing how acceptable they find actions that have received past investment (Experiment 2). We find these results in contexts where continuing would lead to no obvious benefit and only further harm. We also find initial evidence that the bias has a larger impact on judgment in immoral compared to non-moral contexts. Our findings illustrate a novel way that the past can affect moral judgment. Implications for rational moral judgment and models of moral cognition are discussed.
