We study the influence of numerological superstitions on people’s buying behavior in the apartment market using unique actual sales data. Based on the dataset from Saint-Petersburg primary real estate market we compare the share of sold apartments on floor 7 with that on floors 6 and 8, whereas floor 13 is benchmarked to floors 12 and 14. As floor plans are absolutely identical we manage to isolate the effects of the “lucky” and “unlucky” floors. The data we use allows clean identification of superstition effects, while being publicly available. We have found a clear negative effect of the 13th floor on demand for apartments, and a significant effect of preference towards the 7th floor compared to the two neighboring floors. Possible applications of our approach to other areas of consumer research are discussed.

We study the influence of numerological superstitions on family-related choices made by people in Denmark. Using daily data on marriages and births in Denmark in 2007-2019 we test hypotheses associated with positive perception of numbers 7 and 9 and a negative perception of number 13, as well as the impact of February, 29, April 1, St. Valentine’s Day and Halloween. There is significant negative effect of the 13th on the popularity of both wedding and birth dates. However, some other effects associated with special dates and the cultural representations of unofficial holidays have a stronger effect. In addition, after controlling for many factors, February 29 and April 1 turn out to be desirable for weddings, but not for childbirth, implying the context dependence of cultural stereotypes. Evidence of birth scheduling for non-medical reasons is especially worrisome because of the associated adverse health outcomes associated with elective caesarian sections and inductions.

In this paper I investigate the impact of numerological superstitions and discounts’ effect on the buyers’ behavior in the apartment market using actual sales data. Based on the dataset from Moscow primary real estate market, which includes 40 buildings, we test the apartments buyers’ demand on lucky 7th floor and unlucky 13th floor in comparison to neighboring floors and its response to developers’ discount policy for the apartments on the 13th floor. Results of the random-effects model for the preference towards 7th floor show that that “good luck” effect is present at the 90% confidence interval. Results of the mixed-effects model for the preference towards the 13th floor’s apartments show that in case of discount moderation, the “bad luck” effect of the 13th floor is mitigated, while in case of “no discount” buildings we find the clear negative effect of the 13th floor.

We investigated the effects of human disturbance and attitudes on the density of the tree agama Acanthocercus atricollis atricollis in a densely populated rural settlement in South Africa. In this environment agamas live on trees that are harvested for firewood or maintained for fruit production. We conducted visual encounter surveys of A. a. atricollis and interviewed local households to establish whether human attitudes and actions could affect tree agama populations. Although local residents viewed tree agamas negatively (50% of interviewees claimed to have killed an agama) and acted to exclude them from their environment, tree agama density in villages was higher than that of adjacent communal rangelands and than a previously reported density estimate in a nearby protected area. We suggest three major factors that could explain why tree agamas are favoured in this peri-urban landscape in the face of human persecution: firstly, predators such as snakes and raptors are likely to occur at a much lower density in peri-urban areas; secondly, their primary prey (insects) may be more abundant or accessible in this landscape; thirdly, they may experience less competition for resources.