Voters are deterred from casting a vote and more likely to vote strategically if their preferred choice is less competitive in their electoral district. We use 2019 Canadian Election Study data to show that respondents’ answers to a “how likely are you to vote” question depend on their estimate of their preferred party's local chances of winning, relative to other parties. This deterrent effect on turnout from the competitiveness of a voter's preferred party is concentrated among certain parties (NDP, Green, People's Party of Canada). Under first-past-the-post (FPTP), voters with particular policy perspectives are systematically deterred from voting, relative to other voters. Furthermore, we find that despite supporters of all parties having an incentive to vote strategically if their party is outside the top two in the district, strategic voting is heavily concentrated among voters who prefer parties other than the nationally most competitive two parties.