This work presents a Set-Based Design inspired approach for generation, evaluation and reduction of a solution space of alternative product concepts. Also, the aspect of how to implement the process in an industrial environment was investigated. The hypothesis, confirmed by case studies, is that it can be done using existing methods like Enhanced functional modelling, brainwriting, the Gallery method, Axiomatic Design, causal diagrams and Pugh matrices. The method can be successfully introduced in a timeframe of a few working days and support development engineers in the concept design phase.