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1 results

  • Representing and consuming “the East” in cultural markets

  • Ayşe Öncü
  • Journal:
    New Perspectives on Turkey / Volume 45 / Fall 2011
    Published online by Cambridge University Press:
    21 July 2015, pp. 49-73
    Print publication:
    Fall 2011

  • “The East” is an exceptional territory identified with Kurdish ethnicity within the geographical boundaries of the Turkish nation. This paper focuses on a critical historical moment, circa 2000-2004, when the promise of peace in this region was coupled with the explosive growth of urban consumer markets, to bring into public circulation a host of commercialized images of “the East” and “Eastern people.” It examines how “the East” became codified in popular television melodrama. It also tracks how “Eastern tourism” became incorporated into middle-class leisure practices. By juxtaposing television narratives and tourist narratives, it argues that the commodification in cultural markets both affirms its “exceptionalism” and challenges its taken-for-granted parameters.