In the midst of plenty, many South Africans remain famished nd despite abumper summer harvest, millions are still reeling from severe hunger. In similar situations other countires have mobilised themselves into a social movement aimed at pressing for sufficient access to food in the name of rights, but famished South Africans continue to endure their daily struggles in relative anonymity and silence. Moreover, though South Africans are known for constantly using contentious politics such as activism to press home many demands in the area of health care, land and education, these group-based activities have not been extended to food security. This chapter has two objectives: first, to explore this puzzling paradox and second, to provide recommendations on how to overcome the conditions hindering mobilisation around food security. The chapter takes a closer look at the political contestation around basic rights such as the right to health, land and education in order to understand which factors triggered mobilisation around these entitlements. The chapter concludes by drawing inspiration from these movements in order to provide a blueprint on how to launch food activism in South Africa and beyond.