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1 results

  • Unit Asking — a method for increasing donations: A replication and extension

  • Hulda Karlsson, Simon Hellström, Hajdi Moche, Daniel Västfjäll
  • Journal:
    Judgment and Decision Making / Volume 15 / Issue 6 / November 2020
    Published online by Cambridge University Press:
    01 January 2023, pp. 989-993
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  • We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang & Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) × 3 (domains; children (original), animals, environment) between-subjects design. Across three domains, we find that unit asking increased donations, suggesting that this method can be used to increase giving to different charitable causes.