Paul Horwich has advocated, and attributed to the later Wittgenstein, a “use-theory of meaning” that aims to demystify meaning by reducing it to pure regularities of use. This chapter challenges Horwich’s appropriation of Wittgenstein and seeks to make room for a different conception of the demystification of meaning. It argues that Wittgenstein does indeed aim to demystify meaning, but does not think that this involves any attempt to reduce meaning to something else.

Wittgenstein has often been ascribed a ‘use-theory of meaning’. However, he explicitly renounced theory construction. Furthermore, his slogan ‘Don’t ask for the meaning, ask for the use!’ invites circumventing the question ‘What is meaning?’ altogether. This chapter argues that, Wittgenstein’s ambivalence notwithstanding, there is no merit in avoiding the title question (‘What is meaning?’). Moreover, it is argued that, while Wittgenstein’s reflections are incompatible with a formal theory of meaning, they do lay the foundations of a viable account of the concept of linguistic meaning, namely by elucidating its connections with other concepts like those of rule, explanation, and understanding. The chapter makes a case for a use-theory thus understood.