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Video is helping to enlarge our scholarly conversations about theoretical issues such as embodiment, materiality, and interactivity. Video methods are relatively new to the field of management and organizational studies, which is an opportunity for researchers to look anew at organizational routines and routine dynamics. This chapter shows how video can capture the recurring patterns of human activity that are a hallmark of organizational routines. Moreover, video can capture the audible and visible details of routine dynamics or changes to recurring patterns of organizational activity. Sometimes video methods are tricky. Sometimes seemingly simple cinematic and analytic decisions fundamentally clash with a researcher’s epistemological and ontological assumptions. This chapter helps guide researchers who may be new to video methods by reviewing existing literature on video methods and routine dynamics and providing a demonstration of how video data can be used to study routine dynamics.
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