School counselling services have always been unpopular among Malaysian students. Many researchers have studied what prevents students from seeking mental health services. However, there is a lack of study on the barriers to seeking help in the context of Malaysian school counselling services. Using a sample of Chinese high school students (N = 277), this qualitative study explored the under-utilisation of school counselling services. A thematic analysis was used to analyse an open-ended question, and the findings uncovered contextualised issues such as: conceptualisation of problems and the shameful, fearful, concerned, and responsible self that contributes to the under-utilisation of school counselling services.