from Part I - Histories
Published online by Cambridge University Press: 21 July 2022
Schlock horror is excessive, gore-filled, aiming for great effects and intense emotions. It might harbor pretentions to deadly seriousness, but cannot achieve its aim. It usually fails, because something rings untrue, too silly, be it the acting, the scriptwriting, the sets, the too-bright red blood. Schlocky horror has long been a part of the genre, but its presence waxes and wanes across time, according to technological demands within the culture industry or vagaries of fashion. Reversals occur. Artworks that were designed more or less earnestly might come to be seen as schlocky, while artworks designed to become cult objects of bad taste might find themselves elevated into the zone of high art. Any consideration of schlock benefits from an assessment of the longer history of its associated (anti)-aesthetic terms: kitsch and camp – in order to discern how various cultural critics have derived social and political and other meaning from what are often disdained productions.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.