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22 - Creativity in Design

from Part IV - Creativity in Business

Published online by Cambridge University Press:  15 September 2017

By
Nathalie Bonnardel  and
Carole Bouchard
Edited by
James C. Kaufman ,
Vlad P. Glăveanu  and
John Baer
James C. Kaufman
Affiliation:
University of Connecticut
Vlad P. Glăveanu
Affiliation:
Universitetet i Bergen, Norway
John Baer
Affiliation:
Rider University, New Jersey
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Summary

Abstract

This chapter aims at characterizing creativity in design and, thus, creativity that occurs in an area in which there is an increasing need for innovations in our society. Indeed, designers have to satisfy the demand for new products that differ from existing ones. To help designers come up with new ideas leading to new products, it is necessary both to understand the creative process that underlays design activities and to determine appropriate ways to support it. To contribute to these goals, first, we characterize creativity in design and present descriptive models of both creativity and design processes. Then, we describe series of studies that focused on creativity in design, and we discuss ways of assessing creativity in design areas. Finally, we suggest potential orientations for future research in this domain and, especially, methods and computational systems to support creativity in design.

Type
Chapter
Information
The Cambridge Handbook of Creativity across Domains , pp. 403 - 427
Publisher: Cambridge University Press
Print publication year: 2017

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