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31 - Effects of Social Media Use on Cultural Adaptation

from Part V - Assessment

Published online by Cambridge University Press:  18 February 2020

By
Ming Li  and
Stephen M. Croucher
Edited by
Guido Rings  and
Sebastian Rasinger
Guido Rings
Affiliation:
Anglia Ruskin University, Cambridge
Sebastian Rasinger
Affiliation:
Anglia Ruskin University, Cambridge
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Summary

Stephen M. Croucher and Ming Li start by providing an overview of the concepts of cultural adaptation and cultural fusion, highlighting how newcomers adapt to the new culture while also maintaining elements of their own culture. Simultaneously, they argue, interactions between the dominant and newcomer cultures lead to cultural changes in the dominant culture. Using Bourdieu's notion of social capital, the chapter then discusses how social media play an important role in intercultural adaptations in terms of establishing interpersonal connections and acquiring intercultural communication skills and knowledge of the host society’s values and interaction protocols.

Keywords

intercultural communicationcultural adaptationcultural fusionsocial capitalsocial mediaintercultural competence
Type
Chapter
Information
The Cambridge Handbook of Intercultural Communication , pp. 504 - 520
Publisher: Cambridge University Press
Print publication year: 2020

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