from Part III - Approaches and Methods in Sociopragmatics
Published online by Cambridge University Press: 01 April 2021
This chapter examines cross-cultural and intercultural approaches to sociopragmatic dimensions of language use. After an initial introduction, the first main section clarifies and discusses some key concepts and issues, including ‘culture’ and ‘context’, as they have been conceptualized within cross-cultural and intercultural pragmatics; the distinctions between cross-cultural and intercultural research perspectives; and context and the interconnections between context and culture.It then proceeds to review some of the main research findings deriving from cross-cultural work on speech acts and cultural scripts, as well as cognitive and sociocultural perspectives on sociopragmatic aspects of intercultural communication. It includes authentic samples of data that illustrate a number of the above issues. Finally, the chapter reflects on the main theoretical challenges and opportunities associated with addressing the sociopragmatic aspects of language use from cross-cultural and intercultural perspectives, providing a critical summary and identifying promising areas for future research.
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