from Part III.5 - Arts & Design
Published online by Cambridge University Press: 11 August 2022
Anyone who studies design today is confronted with a professional field that places a variety of demands on future designers. Designers are expected to solve problems of all kinds in innovative ways: They should be able to implement briefings reliably and keep the production method and its costs in mind; they should be able to predict trends reliably; they should know their target groups and deliver products tailored to them. Of course, designers should also be able to communicate, visualize, and present their ideas convincingly. Rarely are these skills combined in one person, which is why designers also need to be able to work in a team. Students should therefore not only be sensitized to design, but also to intercultural differences, and be familiar with and able to classify different social milieus in order to design accordingly for specific target groups (families with small children, for example, hardly ever buy tables with sharp edges). Students should also become aware of their own esthetic preferences and staging strategies. This chapter presents an example of undergraduate research in design and discusses theoretical and conceptual problems of research in design.
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