37 - Celebrity and American Modernism

Summary

The work and lives of modernist writers were extensively chronicled by the mass media, enabling Americans to develop an active interest in even the most radical literary developments in the first half of the twentieth century. This chapter examines the careers of F. Scott Fitzgerald, Gertrude Stein, and Ernest Hemingway and the cultural developments that enabled their success in specific decades. All were American celebrities. The lives of each were profiled in periodicals, their style was parodied, their faces graced the covers of popular magazines, and all had relationships with Hollywood and filmmaking. Other modernists were subject to this public interest as well, including Faulkner, Eliot, Woolf, and Joyce. None were immune to the broad changes in the marketing and promotion of books and authors that facilitated a lively, robust mainstream knowledge of writers as popular as Hemingway or as difficult as Gertrude Stein, blurring distinctions between low-, middle-, and highbrow writers.