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Published online by Cambridge University Press: 30 May 2024
Strategic communication is the art of using your writing, presenting, storytelling, online and media skills to achieve your aims. To do so effectively you need to be clear on your goals, and must draw up a plan which identifies your key audiences, how to reach them and when. This chapter also looks at the dark arts of dealing with difficult news, as well as strategies for handling a crisis if you’re ever unfortunate enough to suffer one.
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