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17 - Capturing Context Is Not Enough

The Embodied Impact of Story and Emotion in Ethnographic Film

from Part II - Applications

Published online by Cambridge University Press:  18 September 2020

By
Robert Lemelson  and
Annie Tucker
Edited by
Laurence J. Kirmayer ,
Carol M. Worthman ,
Shinobu Kitayama ,
Robert Lemelson  and
Constance A. Cummings
Laurence J. Kirmayer
Affiliation:
McGill University, Montréal
Carol M. Worthman
Affiliation:
Emory University, Atlanta
Shinobu Kitayama
Affiliation:
University of Michigan, Ann Arbor
Robert Lemelson
Affiliation:
University of California, Los Angeles
Constance A. Cummings
Affiliation:
The Foundation for Psychocultural Research
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Summary

In cultural anthropology, ethnographic film is useful for documenting diverse cultural practices and presenting research. Film’s ability to capture behavior in its holistic context is a key contribution to interests of cultural neuroscience, which has been challenged to better illustrate the impact of its findings outside the laboratory. Still, ethnographic film might go further by accounting for the interaction of culture, mind, and brain in the embodied aspects of the film experience. Neuroscientific inquiry into various storytelling genres reveals the embodied effects of storytelling, which activates neural mechanisms putatively evolved to strengthen social and cultural bonds. In this, storytelling strategy and structure are important; effective stories both engage sustained attention and elicit empathetic response. Character-driven emotional stories following a dramatic arc have greater impact than dispassionate ones. This translates directly to film, which also affords opportunities for emotional attunement and sensory-motor resonance with characters onscreen. Ethnographic film conventions have not adequately developed a methodology responsive to this nuanced understanding, despite anthropology’s long-standing investment in the power of storytelling. A “visual psychological anthropology” approach produces emotionally resonant, character-driven film stories in a dramatic narrative structure. Such films can convey cultural information and impart key concepts in a more immersive way.

Keywords

ethnographic filmvisual psychological anthropologyemotionstorytellingembodimentIndonesia
Type
Chapter
Information
Culture, Mind, and Brain
Emerging Concepts, Models, and Applications
 , pp. 426 - 437
Publisher: Cambridge University Press
Print publication year: 2020

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