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Chapter 31 - Advertising

Copywriting Aesthetics

from Part VII - Writing and Writers

Published online by Cambridge University Press:  19 May 2022

By
Aaron DeRosa
Edited by
Jesse Kavadlo
Jesse Kavadlo
Affiliation:
Maryville University of Saint Louis, Missouri
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Summary

DeLillo was not the only author to recognize the importance Madison Avenue was accruing, but his engagement with it is perhaps the most sustained of any American writer. This chapter examines DeLillo's personal relationship to advertising and the ways in which its language is central to understanding his novels.

Keywords

Don DeLilloadvertisingMadison AvenuecopywritingAmericana
Type
Chapter
Information
Don DeLillo In Context , pp. 299 - 308
Publisher: Cambridge University Press
Print publication year: 2022

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References

Works Cited

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