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2 - Utopia: The Ideal of Norden and Its Overseas Marketing

from Part I - Images

Published online by Cambridge University Press:  16 December 2021

Michael A. Livingston
Michael A. Livingston
Affiliation:
Rutgers University, New Jersey
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Summary

This chapter considers the themes advanced by those who promote the Nordic Model. These include human rights (especially women’s rights, safety and concern for the environment, and a spirit of creativity and innovation). Private companies like Volvo, Lego, and IKEA promote these values together with Nordic governments.

Keywords

safetysecuritydesigncreativityinnovationNew Nordic cuisineNordic Noir literature
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Chapter
Information
Dreamworld or Dystopia?
The Nordic Model and Its Influence in the 21st Century
 , pp. 23 - 44
Publisher: Cambridge University Press
Print publication year: 2021

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