Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-cd9895bd7-mkpzs Total loading time: 0 Render date: 2024-12-27T05:21:04.414Z Has data issue: false hasContentIssue false

6 - Product Images and Market Acceptance of Chinese-Made Products

Published online by Cambridge University Press:  05 February 2020

David K. Tse  and
Kineta Hung
David K. Tse
Affiliation:
The University of Hong Kong
Kineta Hung
Affiliation:
Hong Kong Baptist University
Get access

Summary

Achieving acceptance of Chinese-made products by developed markets is a major challenge faced by Chinese firms. This chapter examines the perception of China and Chinese-made products in overseas markets and its psychological resistance, paying special attention to the unfavourable made-in-China image. In addition to recognizing the evidence-based negative perceptions, the psycho-social motivations that may give rise to a biased perception against made-in-China are also examined. The chapter then discusses emerging studies that uncover that culturally open and world-minded consumers are less susceptible to these attitudes, pointing to ways that the bias against Chinese brands and products can be revised. Finally, the chapter discusses the success of some Chinese firms (e.g., Alibaba) and their favourable spillovers on perceptions of Chinese firms and their products.

Keywords

perception of Chinese-made productsproduct safetyloss of jobsethnocentrismcultural opennessworld-mindednessAlibaba
Type
Chapter
Information
Dynamic Growth of Chinese Firms in the Global Market
Challenges, Strategies and Implications
 , pp. 103 - 122
Publisher: Cambridge University Press
Print publication year: 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Appelbaum, R. P. and Robinson, W. I. (2005). Critical Globalization Studies. New York: Routledge.Google Scholar
Axford, B. (2005). ‘Critical Globalization Studies and a Network Perspective on Global Civil Society’. In Critical Globalization Studies, Appelbaum, R. P. and Robinson, W. I, eds. New York: Routledge, 187–96.Google Scholar
Balabanis, G. and Diamantopoulos, A. (2004). Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach. Journal of the Academy of Marketing Science, 32(1): 80–95.CrossRefGoogle Scholar
Bremmer, I. (2010). China V.S. America: fight of the century. Prospect. 22 March. Retrieved 3 October 2012. www.prospectmagazine.co.uk/magazine/china-vs-america-fight-of-the-century.Google Scholar
Fang, S. (2015). The party has its own, safe food supply in China. Epoch Times. 1 October. Retrieved 12 July 2019. www.theepochtimes.com/the-party-has-its-own-safe-food-supply-in-china_1498024.html.Google Scholar
Fiske, S. T. (2000). Stereotyping, prejudice, and discrimination at the seam between the centuries: evolution, culture, mind, and brain. European Journal of Social Psychology, 30: 299–322.Google Scholar
Flynn, F. J. (2005). Having an open mind: the impact of openness to experience on interracial attitudes and impression formation. Journal of Personality and Social Psychology, 88(5): 816–26.CrossRefGoogle ScholarPubMed
Gomberg, P. (1994). Universalism and optimism. Ethics, 104(3): 536–57.CrossRefGoogle Scholar
Guiso, L., Sapienza, P., and Zingales, L. (2006). Does culture affect economic outcomes? Journal of Economic Perspectives, 20(2): 23–48.CrossRefGoogle Scholar
Gürhan-Canli, Z. and Maheswaran, D. (2000). Determinants of country-of-origin evaluations. Journal of Consumer Research, 27(June): 96–108.CrossRefGoogle Scholar
Heingartner, D. (2017). Xiaomi on the ascent, eyes new markets with high-end Android phones. Newzoo. 5 October. Retrieved 12 July 2019. https://newzoo.com/insights/articles/xiaomi-ascent-eyes-new-markets-high-end-android-phones.Google Scholar
Hung, K. (2015). ‘Repairing the Made-in-China Image in the US and UK: Effects of Government-Supported Advertising’. In International Public Relations and Public Diplomacy: Communication and Engagement, Golan, G., Yang, S-U, and Kinsey, D., eds. New York: Peter Lang Publishing, 209–28.Google Scholar
Klein, J. G. (2002). Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods. Journal of International Business Studies, 33(2): 345–63.CrossRefGoogle Scholar
Klein, J. G., Ettenson, R., and Morris, M. D. (1998). The animosity model of foreign product purchase: an empirical test in the People’s Republic of China. Journal of Marketing, 62(1): 89–100.CrossRefGoogle Scholar
Leong, S. M., Cote, J. A., Ang, S. H., et al. (2008). Understanding consumer animosity in an international crisis: nature, antecedents, and consequences. Journal of International Business Studies, 39(6): 996–1009.CrossRefGoogle Scholar
Macrae, C. N. and Bodenhausen, G. V. (2000). Social cognition: thinking categorically about others. Annual Review of Psychology, 51: 93–120.CrossRefGoogle ScholarPubMed
Ouellet, J.-F. (2007). Consumer racism and its effects on domestic cross-ethnic product purchase: an empirical test in the United States, Canada, and France. Journal of Marketing, 71(1): 113–28.Google Scholar
Pappu, R., Quester, P. G., and Cooksey, R. W. (2007). Country image and consumer-based brand equity: relationships and implications for international marketing. Journal of International Business Studies, 38(5): 726–45.CrossRefGoogle Scholar
Pettigrew, T. F. and Tropp, L. R. (2006). A meta-analytic test of intergroup contact theory. Journal of Personality and Social Psychology, 90(5): 751–83.CrossRefGoogle ScholarPubMed
Pew Research. (2014). Pervasive gloom about the world economy. Pew Research Center. 12 July. Retrieved 21 September 2012. http://pewresearch.org/pubs/2306/global-attitudes-economic-glum-crisis-capitalism-european-union-united-states-china-brazil-outlook-work-ethic-recession-satisfaction-gloomy.Google Scholar
Rawwas, M. Y. A., Rajendran, K. N., and Wuehrer, G. A. (1996). The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products. International Marketing Review, 13(2): 20–38.CrossRefGoogle Scholar
Riefler, P. and Diamantopoulos, A. (2007). Consumer animosity: a literature review and a reconsideration of its measurement. International Marketing Review, 24(1), 87–119.CrossRefGoogle Scholar
Sampson, D. L. and Smith, H. P. (1957). A scale to measure world-minded attitudes. The Journal of Social Psychology, 45(1): 99–106.Google Scholar
Schneider, D. J. (2004). The Psychology of Stereotyping. New York: The Guilford Press.Google Scholar
Sharma, P. (2010). Country of origin effects in developed and emerging markets: exploring the contrasting roles of materialism and value consciousness. Journal of International Business Studies, 42(2): 285–306.CrossRefGoogle Scholar
Sharma, S., Shimp, T. A., and Shin, J. (1995). Consumer ethnocentrism: a test of antecedents and moderators. Journal of the Academy of Marketing Science, 23(1): 26–37.CrossRefGoogle Scholar
Sherman, J. W., Macrae, C. N., and Bodenhausen, G. V. (2000). Attention and stereotyping: cognitive constraints on the construction of meaningful social impressions. European Review of Social Psychology, 11(1): 145–75.CrossRefGoogle Scholar
Shimp, T. A. and Sharma, S. (1987). Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research, 24(August): 280–9.Google Scholar
Skinner, K. A. (1988). Internationalism and the early years of the Japanese Peace Corps. International Journal of Intercultural Relations, 12: 317–26.Google Scholar
Statcounter. (2018). Mobile vendor market share worldwide, electronic dataset. Statecounter. Retrieved 12 July 2019. http://gs.statcounter.com/vendor-market-share/mobile.Google Scholar
Tan, P. and Tse, D. K. (2010). Becoming truly global: Which Chinese brands can succeed in affluent global markets and how. Harvard Business Review (8): 13–17.Google Scholar
Taylor, S. E. (1981). ‘A Categorization Approach to Stereotyping’. In Cognitive Process in Stereotyping and Intergroup Behaviour, Hamilton, D. L., ed. Hillsdale, NJ: Erlbaum, 83–114.Google Scholar
Tse, D. K. and Gorn, G. J. (1993). An experiment on the salience of country-of-origin in the era of global brands. Journal of International Marketing, 1(1): 57–76.CrossRefGoogle Scholar
Verlegh, P. W. J. and Steenkamp, J.-B. E. M. (1999). A review and meta-analysis of country-of-origin research. Journal of Economic Psychology, 20: 521–46.CrossRefGoogle Scholar
Wang, H. H. (2010). The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You. Brande: Bestseller Press.Google Scholar
Wike, Y. R., Stokes, B., and Poushter, J. (2015). Global publics back U.S. on fighting ISIS, but are critical of post-9/11 torture: Asian nations mostly support TPP, defense pivot – but also value economic ties with China. Pew Research Center. 23 June. Retrieved 12 July 2019. www.pewresearch.org/global/2015/06/23/global-publics-back-u-s-on-fighting-isis-but-are-critical-of-post-911-torture/.Google Scholar
Wyer, R. S. Jr. (1998). Stereotype Activation and Inhibition. Mahwah, NJ: L. Erlbaum Associates.Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×