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Published online by Cambridge University Press: 04 August 2022
The findings of this study can be explained by elasticity theory, frame theory, pragmeme theory and integrated pragmatics. For example, they show how language users carry out, adjust and adapt to the pragmeme of delivering online health information using EL in different and shifting contexts. This study supports the conceptualisations of these theories and more importantly it further develops elasticity theory through adopting enriched perspectives of pragmatics as well as metapragmatics.
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