How to Sustain the Power of the Powerless and Build Winning Narratives
Published online by Cambridge University Press: 16 April 2020
Drawing on the empirical detail presented in the previous chapters, I bring together the theoretical and policy implications of this study in Chapter 5. In the first part of this chapter, I offer a brief summary of my research findings, and then develop some generalizations on the life-cycles of narratives. In the second section of this chapter, I develop guidelines that may assist practitioners in building effective narratives as vital instruments of public policy and diplomacy.
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