Commercialism first became a major problem for medicine in the decade
of the 1970s, when huge quantities of new money began to flow into the
healthcare system, as a result of Medicaid and Medicare, and the rapid
expansion of private, employer-based insurance. Of course, physicians
benefited, but most of this new money went to insurance plans and medical
care delivery institutions, like hospitals, nursing homes, diagnostic
services, and ambulatory care facilities of many kinds. Many of these were
newly established for-profit businesses. A vast number of satellite
enterprises sprang up to serve the growing needs of the new businesses by
providing services like marketing and advertising, brokering, consulting,
information technology, financial services, case and disease management,
billing and collecting, and so forth.