The prevailing general aim of American education in 1895 was the accumulation of knowledge. When the Herbartian appeared on the scene, he demanded something more. He called this something more “morality.” To the Herbartian, morality was not a strictly religious concept, and he argued that the achievement of right conduct or the development of an ethical view was within the province of educational aims. He viewed morality in two interrelated perspectives. From one angle he stated the goal of education in terms of individual character because he believed firmly in the importance and the uniqueness of the individual child. From another perspective, the one which received the most emphasis in Herbartian circles, he couched the ultimate purpose of education in terms of social morality. Regarding this latter the Herbartian believed that the historical tendency in America to exalt the individual had created certain repugnant “non-social” types of character. This belief, together with his view that the social and economic forces of the then rapidly expanding industrial and urban society had created a new cultural environment, an environment in which the school had yet to recognize its crucial role, caused the Herbartian to urge strongly in his Yearbooks that education promote a “new type of citizenship,” in short, social morality.