This article looks at the prospects for the British car industry in 1965 and 1970. Inevitably an article of this kind, covering home and export markets, has to put forward figures with very varying degrees of probability. Some of the forecasts—such as the forecast of British home demand-have econometric backing; other figures, such as those of the possible British share in the world export market for cars in 1970, can in the nature of things be little more than illustrative percentages. Many of the guesses will certainly be wrong; the justification for making them is that any process of planning, whether by a company, an industry, or a country, requires some assumptions about the future.