Although graphic representations have proven to be of value in computer-aided support and have received much attention in both research and practice (Goldschmidt, 1991; Goel, 1995; Achten, 1997; Do, 2002), linguistic representations presently do not significantly contribute to improve the information handling related to the computer support of a design product. During its life cycle, engineers and designers make many representations of a product. The information and knowledge used to create the product are usually represented visually in sketches, models, (technical) drawings, and images. Linguistic information is complementary to graphic information and essential to create the corporate memory of products. Linguistic information (i.e., the use of words, abbreviations, vocal comments, annotations, notes, and reports) creates meaningful information for designers and engineers as well as for computers (Segers, 2004; Juchmes et al., 2005). Captions, plain text, and keyword indexing are now common to support the communication between design actors (Lawson & Loke, 1997; Wong & Kvan, 1999; Heylighen, 2001; Boujut, 2003). Nevertheless, it is currently scarcely used to its full potential in design, maintenance, and manufacturing.

This paper examines the use of language, specifically verbs, as stimuli for concept generation. Because language has been shown to be important to the reasoning process in general as well as to specific reasoning processes that are central to the design process, we are investigating the relationship between language and conceptual design. The use of language to facilitate different stages of the design process has been investigated in the past. Our previous work, and the work of others, showed that ideas produced can be expressed through related hierarchical lexical relationships, so we investigated the use of verbs within these hierarchical relationships as stimuli for ideas. Participants were provided with four problems and related verb stimuli, and asked to develop concepts using the stimuli provided. The stimuli sets were generated by exploring verb hierarchies based on functional words from the problem statements. We found that participants were most successful when using lower level (more specific) verbs as stimuli, and often higher level general verbs were only used successfully in conjunction with lower level verbs. We also observed that intransitive verbs (verbs that cannot take a direct object) were less likely to be used successfully in the development of concepts. Overall, we found that the verb chosen as stimulus by the participant directly affects the success and the type of concept developed.

Affective engineering is being increasingly used to describe a systematic approach to the analysis of consumer reactions to candidate designs. It has evolved from Kansei engineering, which has reported improvements in products such as cars, electronics, and food. The method includes a semantic differential experiment rating candidate designs against bipolar adjectives (e.g., attractive–not attractive, traditional–not traditional). The results are statistically analyzed to identify correlations between design features and consumer reactions to inform future product developments. A number of key challenges emerge from this process. Clearly, suitable designs must be available to cover all design possibilities. However, it is also paramount that the best adjectives are used to reflect the judgments that participants might want to make. The current adjective selection process is unsystematic, and could potentially miss key concepts. Poor adjective choices can result in problems such as misinterpretation of an experimental question, clustering of results around a particular response, and participants' confusion from unfamiliar adjectives that can be difficult to consider in the required context (e.g., is this wristwatch “oppressive”?). This paper describes an artificial intelligence supported process that ensures adjectives with appropriate levels of precision and recall are developed and presented to participants (and thus addressing problems above) in an affective engineering study in the context of branded consumer goods. We illustrate our description of the entire concept expansion and reduction process by means of an industrial case study in which participants were asked to evaluate different designs of packaging for a laundry product. The paper concludes by describing the important advantages that can be gained by the new approach in comparison with previous approaches to the selection of consumer focused adjectives.

Because of the increasing complexity of products and the design process, as well as the popularity of computer-aided documentation tools, the number of electronic and textual design documents being generated has exploded. The availability of such extensive document resources has created new challenges and opportunities for research. These include improving design information retrieval to achieve a more coherent environment for design exploration, learning, and reuse. One critical issue is related to the construction of a structured representation for indexing design documents that record engineers' ideas and reasoning processes for a specific design. This representation should explicitly and accurately capture the important design concepts as well as the relationships between these concepts so that engineers can locate their documents of interest with less effort. For design information retrieval, we propose to use shallow natural language processing and domain-specific design ontology to automatically construct a structured and semantics-based representation from unstructured design documents. The design concepts and relationships of the representation are recognized from the document based on the identified linguistic patterns. The recognized concepts and relationships are joined to form a concept graph. The integration of these concept graphs builds an application-specific design ontology, which can be seen as the structured representation of the content of the corporate document repository, as well as an automatically populated knowledge base from previous designs. To improve the performance of design information retrieval, we have developed ontology-based query processing, where users' requests are interpreted based on their domain-specific meanings. Our approach contrasts with the traditionally used keyword-based search. An experiment to test the retrieval performance is conducted by using the design documents from a product design scenario. The results demonstrate that our method outperforms the keyword-based search techniques. This research contributes to the development and use of engineering ontology for design information retrieval.

Question–answering (QA) systems have proven to be helpful, especially to those who feel uncomfortable entering keywords, sometimes extended with search symbols such as +, *, and so forth. In developing such systems, the main focus has been on the enhanced retrieval performance of searches, and recent trends in QA systems center on the extraction of exact answers. However, when their usability was evaluated, some users indicated that they found it difficult to accept the answers because of the absence of supporting context and rationale. Current approaches to address this problem include providing answers with linking paragraphs or with summarizing extensions. Both methods are believed to be sufficient to answer questions seeking the names of objects or quantities that have only a single answer. However, neither method addresses the situation when an answer requires the comparison and integration of information appearing in multiple documents or in several places in a single document. This paper argues that coherent answer generation is crucial for such questions, and that the key to this coherence is to analyze texts to a level beyond sentence annotations. To demonstrate this idea, a prototype has been developed based on rhetorical structure theory, and a preliminary evaluation has been carried out. The evaluation indicates that users prefer to see the extended answers that can be generated using such semantic annotations, provided that additional context and rationale information are made available.

A flexible information model for systematic development and deployment of product families during all phases of the product realization process is crucial for product-oriented organizations. In current practice, information captured while designing products in a family is often incomplete, unstructured, and is mostly proprietary in nature, making it difficult to index, search, refine, reuse, distribute, browse, aggregate, and analyze knowledge across heterogeneous organizational information systems. To this end, we propose a flexible knowledge management framework to capture, reorganize, and convert both linguistic and parametric product family design information into a unified network, which is called a networked bill of material (NBOM) using formal concept analysis (FCA); encode the NBOM as a cyclic, labeled graph using the Web Ontology Language (OWL) that designers can use to explore, search, and aggregate design information across different phases of product design as well as across multiple products in a product family; and analyze the set of products in a product family based on both linguistic and parametric information. As part of the knowledge management framework, a PostgreSQL database schema has been formulated to serve as a central design repository of product design knowledge, capable of housing the instances of the NBOM. Ontologies encoding the NBOM are utilized as a metalayer in the database schema to connect the design artifacts as part of a graph structure. Representing product families by preconceived common ontologies shows promise in promoting component sharing, and assisting designers search, explore, and analyze linguistic and parametric product family design information. An example involving a family of seven one-time-use cameras with different functions that satisfy a variety of customer needs is presented to demonstrate the implementation of the proposed framework.