In this article, the socio-economic and cultural identity of Chalcis is traced through, and combined with, the story of its material culture and, in particular, of its impressive pottery production and consumption. Through this lens, the historical conditions and daily life over more than ten centuries (from the ninth to the early twentieth century) of this relatively unknown provincial town are closely examined. This makes it possible to detect one field in which local communities reacted to, adjusted to, took advantage of, survived or sometimes succumbed to the wider turmoil of the Byzantine, Ottoman and Modern Greek eras.