This article starts from the observation that the social persona of ‘specialist’ is an important analytical unit in archaeology, typically to model social (craft) organization from a Marxist perspective. This has caused this concept to solidify around economic rather than material concerns. I argue that the ‘specialist’ has become too much an ideational concept that is no longer accurately rooted in archaeological artefacts. Hence, through a brief exploration of Early Bronze Age axes, my aim is to highlight technical skill and use this to reveal different levels of material specialization. On this basis, I suggest moving beyond the umbrella term of ‘specialist’ and using four, more precise analytical units that are better equipped to accommodate the qualitative diversity of material cultures: the amateur, showing basic knowledge but little refinement; the craftsperson, producing well-made practical objects; the master, striving for perfection and setting the norm; and the virtuoso, taking risks in creating original and unique products.