The most dramatic environmental debate in Norway in the late 1970s was whether to build a hydroelectric dam at the Alta-Kautokeino River. It was a debate the Deep Ecologists lost with a Supreme Court verdict in 1982. The defeat meant an end to Deep Ecology as a movement and an intellectual endeavor in Norway as they became increasingly fundamentalist and thus politically irrelevant. However, at the same time they enjoyed their first international breakthrough in North America, thanks to the environmental organization Earth First! The end of the Cold War in 1989 also meant a turn towards global climatological perspectives. Propelled by the sentiment that capitalism had won over communism, Gro Harlem Brundtland would, as Chair of the World Commission on Environment and Development, frame the solution to climate change in cost–benefit terms, rather than in socialist terms. Climate change problems were to be solved by treading carbon dioxide equivalent quotas and by buying clean development mechanism certificates. Norway would be an active buyer in these markets, making sure Norway would look like a virtuous “pioneer country” to its own citizens and the world.

The act of doing something good was the cultural Archimedean point from which Norwegians tried to move the Earth in a new, and, to them, more environmentally sound direction. This cultural point has taken the form of a self-confident, do-gooding gaze towards the rest of the world. This reflects the official foreign policy of establishing “Norway as a humanitarian super power” and “as a peace nation” in the world.