Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

2 results

Compelling Communication
  • Writing, Public Speaking and Storytelling for Professional Success
  • Simon Hall
  • Published online:
    30 May 2024
    Print publication:
    30 May 2024
  • Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.

  • 10 - Strategic Communication

  • Simon Hall, University of Cambridge
  • Book:
    Compelling Communication
    Published online:
    30 May 2024
    Print publication:
    30 May 2024, pp 292-318

  • Summary

    Strategic communication is the art of using your writing, presenting, storytelling, online and media skills to achieve your aims. To do so effectively you need to be clear on your goals, and must draw up a plan which identifies your key audiences, how to reach them and when. This chapter also looks at the dark arts of dealing with difficult news, as well as strategies for handling a crisis if you’re ever unfortunate enough to suffer one.