In Japan, the management of anime series as intellectual properties has developed over a long-time span, growing into a sophisticated system of transmedia serialization professionally known as the “media mix.” Content derived from well-established anime series, however, is not exclusively developed to promote spin-offs and merchandise notoriously associated with fans and otaku subcultures. In a changing domestic market, it is increasingly exploited to add value to products and services in unprecedented commercial spheres, including drinks, tourism, and urban requalification. By taking the 40th anniversary of Mobile Suit Gundam as a case study, this chapter reflects on recent trends in anime licensing, providing a brief introduction to their effects on what might be called “extended” anime distribution. Through this perspective, it becomes possible to identify a series of apparently unrelated phenomena that are nonetheless connected to the aging of anime series and the changing demographics of their consumers.

The entertainment industry is very heterogeneous, also for the MOP. In this chapter, we present various definitions proposed by different authors with varied academic backgrounds. The truth that they agree on is that entertainment is “that which the people find entertaining,” while leisure is about the actions that suppose freedom and enjoyment. On a global level, the entertainment industry itself has been studied from different sectors, which includes the following categories within the entertainment and media industry: cable or free-to-air television, internet, press, magazines, publishing market, cinema, music, and video games. We present in the chapter different cases in Latin America, obtained from secondary and primary sources such as restaurants because this category is one of those preferred by the MOP since it combines leaving the house, accompanied by family or friends, and enjoying time over a meal. Also other cases such as shopping centers, cinemas, and theme parks. Finally, we present the case of transportation because it is an important factor that impacts not only on entertainment options such as tourism, but also on business opportunities.