We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
from Part VIII - Forms of Distribution
Published online by Cambridge University Press: 07 November 2024
In Japan, the management of anime series as intellectual properties has developed over a long-time span, growing into a sophisticated system of transmedia serialization professionally known as the “media mix.” Content derived from well-established anime series, however, is not exclusively developed to promote spin-offs and merchandise notoriously associated with fans and otaku subcultures. In a changing domestic market, it is increasingly exploited to add value to products and services in unprecedented commercial spheres, including drinks, tourism, and urban requalification. By taking the 40th anniversary of Mobile Suit Gundam as a case study, this chapter reflects on recent trends in anime licensing, providing a brief introduction to their effects on what might be called “extended” anime distribution. Through this perspective, it becomes possible to identify a series of apparently unrelated phenomena that are nonetheless connected to the aging of anime series and the changing demographics of their consumers.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.
