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  • 2 - The Making and Selling of Union Now, 1939–1941

  • Talbot C. Imlay, Université Laval, Québec
  • Book:
    Clarence Streit and Twentieth-Century American Internationalism
    Published online:
    16 March 2023
    Print publication:
    23 March 2023, pp 51-88

  • Summary

    This chapter focuses on Union Now, Streit’s first and best-known book, published in 1939, spotlighting the interaction of two factors to explain its visibility on. One factor is Streit’s energetic promotional campaign. Streit proved remarkably resourceful in attracting attention, exploiting the possibilities offered by newspapers, radio, public lectures, and the emerging practice of celebrity endorsements. The chapter highlights Streit’s first promotional strategy, that of courting a select group of opinion-makers, through case studies of several influential figures: Henry Luce, John Foster Dulles, Thomas Lamont, Dorothy Thompson, and Russell Davenport. The second factor is the cult of the US Constitution and its federal system during the interwar years but which began in the post-Civil War period. This cult provided fertile ground for Streit’s Atlantic federal union project modeled on the US Constitution.