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Deborah C. Payne's ground-breaking study traces the historical origins of a dilemma still bedevilling theatre companies: how to reconcile audience demand for novelty with profitability. As a solution, English acting companies in 1660 adopted an unprecedented theatrical duopoly. Implicit to its economic logic were scarcity, prestige, and innovation: attributes that, it was hoped, would generate wealth and exclusivity. Changes to playhouse architecture, stagecraft, dramatic repertory, and company practices were undertaken to create this new, upmarket theatre of “great expences.” So powerful was the promise of the duopoly and so enthralling the wholesale transformation of the theatrical marketplace that management—despite dwindling box office—resisted change for 35 years. Drawing upon network and behavioural economic theory, Professor Payne shows why the acting companies clung to an economic model inimical to their self-interest. Original archival research further bolsters this radically new perspective on an exciting and crucial period in English theatre. This title is also available as Open Access on Cambridge Core.
As Chapter 5 details, the theatrical promise of courtliness, prestige, and technological innovation attracted talented men and women who sought careers as dramatists. The duopoly, however, severely limited their opportunities, as did the ever growing backlog of old plays. After 1682, only one company remained to which they could sell their product, and overburdened payrolls consumed budgets that could otherwise be spent on new play development. Dramatists thus found themselves in the contradictory position of, on the one hand, affecting the gentility necessary for belonging to this exclusive cultural enterprise, and, on the other, chasing after diminishing opportunities like any common hack. And, finally, the theatre’s embrace of luxury and innovation made scarce another limited resource over which dramatists now competed: sumptuous scenic effects to adorn their scripts. By the end of the century, so deeply felt was disaffection with working conditions that few literary-minded writers took up drama as a profession, thereby establishing a pattern that would continue well into the eighteenth century.
This chapter considers the supposedly ‘democratic’ way in which seventeenth-century theatre companies managed their affairs. Each troupe consisted of a number of share-holding actor members, and decisions relating to all aspects of the company’s activity were taken at meetings convened for particular purposes, whether general administration, play selection or to settle the end of year accounts. Women generally played an equal administrative role alongside men, and this is recognised as one of the few areas where such gender equality was the norm. Following Molière’s death, theatre companies came under the control of the First Gentlemen of the King’s Bedchamber, and (male) officers were appointed from among the actors to ensure liaison with them. The acting troupe was supported by a team of front-of-house and backstage staff, who were paid per performance, and where women were also well represented, particularly in the box office and other ‘front facing’ roles. Many of these women were former actresses, and this was one career that was open to them when they had to leave the stage. The company was also careful to look after its own, awarding pensions to former actors and employees and supporting other individuals by means of charitable donations.
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