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The historian Tacitus began his Annals with the death of Augustus. He considered this date, not Actium, to be the pivotal moment in the crystallization of 'rule by one man.' This book considers the role played by Augustus' successor Tiberius in preserving the system created by the ultimate victor of Rome's civil wars. Drawing upon the work of sociologists and political scientists, it uses the lens of the routinization of charisma to demonstrate how Tiberius' reverence for Augustus and preservation of his policies enacted lasting political change. Tiberius' encouragement of the cult of Divus Augustus and his own refusal of divine honors carry over into other aspects of his reign, where Tiberius recedes into the background, permanently withdrawing from Rome. The charisma of Augustus protected his family, the domus Augusta, and the entire empire, even after his death. This enshrined the position of Augustus as a permanent institution, the principate.
This chapter delves into the concept of legitimacy and introduces the readers to key debates on regulatory legitimacy. The concept of legitimacy has been extensively studied by scholars from various academic disciplines, including political theory, legal theory, political science, sociology and management studies. The resulting body of scholarship has, however, tended to remain in disciplinary siloes, making the study of legitimacy difficult to navigate. Chapter 11 offers first an exploration of different legitimacy claims that justify why individuals recognize an authority and its rules as legitimate. The chapter then moves to regulatory legitimacy.
The first four principes after Augustus all ruled by virtue of their relationship to the founder of the principate. By the end of the reign of Nero, few men were left who could claim to be descended from Divus Augustus. This led to a series of civil wars, won by a man who had no familial relationship with the domus Augusta. By AD 69, the position of princeps had been codified beyond the hereditary charisma of Augustus. But as we see in the lex de imperio Vespasiani, the Senate recognized the legal claim of Vespasian to rule as princeps was based on the original position created by Augustus, a position solidified by the attitude and actions of Augustus’ successor, Tiberius.
The introduction provides a brief overview of the principal arguments of the book and a description of each chapter. In particular, I present the argument that because Tiberius was forced to rely upon the charisma of Augustus to consolidate his power, he routinized that charisma into the position of princeps.
This chapter evaluates previous scholarship on charismatic leadership in the ancient world, pointing out the lack of a definitive analysis of Max Weber’s actual statements on charisma and its routinization. It includes a discussion of the routinization of charisma from scholars in organizational leadership as well as political science. It also examines the transition of power after the death of Augustus. Although our sources are problematic, we can see Tiberius trying to simultaneously imitate Augustus’ actions in 27 BC while also declaring his reverence for his predecessor and his own inferiority.
Charisma, often seen as an innate trait, is now understood as leader signaling grounded in values, symbols, and emotions, suggesting it can be developed through interventions. However, the method for cultivating charisma remains unclear. This study examines nonverbal communication strategies, highlighting the potential of body language, facial expressions, and vocal modulation to enhance charisma. Additionally, we introduce a virtual reality training program focused on these cues and explore the role of audience presence in boosting the intervention’s effectiveness by fostering self-awareness and behavioral adjustments. Results of a controlled randomized experiment with virtual reality-trained participants and online charisma assessors demonstrated significant improvements in observer-rated charisma from pre- to post-training compared to the control group. Moreover, training in front of a virtual audience yielded the expected outcomes. This study sheds light on charisma theory, its potential virtual reality training application, and its implications for leadership development.
The tipping point for regime change arrives suddenly and is difficult to predict, even by those leading the revolution, as well as those leading the defense of the ruling regime. For example, at the time of regime collapse in Russia in 1917, Lenin was in Switzerland, Trotsky was in America, and Stalin was in Siberia. Like a dam that suddenly bursts as a result of the addition of a few more small drops of water, the exact moment of regime collapse is difficult to predict - even by leaders in the revolutionary movement and the forces defending the ruling regime. However, the destruction that follows the bursting of the dam is predictable. Three factors are proposed as preparing the ground for regime collapse. First, societal changes, which can be subtle, incremental, and long term. Second, changes in the ruling elite, particularly with respect to cohesion and fragmentation. Third, the emergence of a charismatic leader who takes charge of the revolutionary movement, often opportunistically putting themselves at the front of the movement.
This analysis of the psychology of revolution has adopted a “from societies to cells” approach, where macro processes are given priority. However, micro-level factors such as individual-level personality traits also have an important role in revolutions. In this chapter, an assessment is made of the personality characteristics of revolutionary leaders, people who surround the revolutionary leader, the lay masses who follow and support the extremist revolutionary leader, and those who do not conform and obey according to the wishes of the revolutionary regime. The traditional research focus has been on the revolutionary leader, and in this analysis the key traits of these leaders are identified as Machaivellianism, pathological narcissism, craving for power, risk-taking, intolerance for ambiguity, illusions of control and grandeur, and charisma. The personality of the extremist revolutionary leader in particular shapes what happens after regime change. Typically, moderates get pushed aside and extremists take over, with radical programs such as the “Cultural Revolution” (as in China and Iran).
The Argead Kingdom in Macedonia knew only primitive political institutions until the middle of the fourth century. Its Kings came from a family that had been divinely chosen and was differentiated from the rest of the population by a collective charisma. It was kept in power through its association with a Hetairoi (Companion) class, with which it socialized in symposia, which it fought with as cavalry in war, with which it hunted, sometimes for reasons of state. The royal hunt was sometimes more than a leisure activity, more than a bonding experience, and more than a preparation for war: it was one of a series of orchestrated showcases which validated and legitimized a King’s rule. In special hunts the King acted out the role of a hero, whose responsibility it was to protect all of his subjects from the forces of chaos both physical and metaphysical. As observers of the King’s prowess, the Hetairoi testified, where appropriate, to the King’s right to rule. Things began to evolve in Macedon at the end of the Peloponnesian War, but only picked up steam after the accession of Philip II. However, even as late as Alexander III, Macedonian expectations remained conservative and tradition-bound.
A specific type of nationalism developed in Europe in the first half of the nineteenth century. It differed from New World nationalisms (in the tradition of George Washington, Toussaint Louverture and Simón Bolívar) in a number of respects. It was spearheaded to a large extent by writers, artists, and intellectuals (in the fields of cultural production and knowledge production) rather than by political and popular activists; as such it affected existing states and newly emergent nations alike; and its main impact was through the reconceptualization of the state, its self-image, and its institutions, rather than through popular mobilization. Its main tenet – that the state should reflect, and indeed be defined by, the ethnocultural nationality of its inhabitants – was applied in the Peace Treaties of 1919 as an overriding principle in international law (the peoples’ right to self-determination) and still informs our current assumption that the default state is the “nation-state.”
The chapter reviews the components of Mongol imperial ideology, notably the Heavenly Mandate and charisma, as well as their development, dissemination, uses, and legacies, in both steppe and sown.
The scholarly study of new religious movements focuses on the contemporary period, but religious innovation is nothing new. This Element explores a historical epoch characterized by a multitude of emergent religious concepts and practices – the Hellenistic and Roman periods. A precondition for the intense degree of religious innovation during this time was a high level of cultural exchange. Religious elements crossed porous cultural borders and were adapted to suit new purposes. The resulting amalgams were presented in a vast corpus of texts, largely produced by a literate elite. Charismatic leaders played a particularly important role in creating new religious options and were described in genres that were infused with ideological agendas. Novel religious developments were accepted by the Roman authorities unless suspected of undermining the social order. The rise of one of the many new religions of the period, Christianity, ultimately changed the religious landscape in profound ways.
This chapter provides a broad overview of existing anthropological work on exemplars and proposes a new relational way of understanding exemplarity. Most existing philosophical and anthropological work on exemplarity has taken an explicitly functionalist approach. Academics have often valued exemplars because of their ‘articulatory power’ to connect the world of things with the world of ideas. This chapter advances this conversation by examining exemplarity as a relationship between persons and things rather than an attribute of either. In doing so, the chapter explores the social effort that is required to stabilize exemplars in the world, and it shows how the creation of exemplars always goes hand in hand with scepticism and critique. Finally, the chapter investigates whether the modern world has been overcome by scepticism towards exemplars such that we now face a ‘crisis of exemplarity’ in which only ‘everyday exemplars’ can be recognized.
The value of great leaders seems to be an unquestioned assumption. The goal of this Element is to explore the counterintuitive idea that great leaders can pose a hazard to themselves and their followers. Great leadership, which accomplishes morally commendable and difficult objectives by leaders and followers, requires competence, morality, and charisma. A hazard is a condition or event that leads to human loss, such as injury, death, or economic misfortune. A leader can become a hazard through social psychological processes, which operate through the metaphor of Seven Deadly Sins, to create negative consequences. Great leaders can undermine their own success and accomplishments, as well as their followers. They can become a threat to the organization in which they are employed. Finally, great leaders can become a danger to the larger society. The damage great leaders can create can be reduced by applying the corresponding virtue.
The rise to power of populists like Donald Trump is usually attributed to the shifting values and policy preferences of voters-the demand side. Why Populism shifts the public debate on populism and examines the other half of the equation-the supply side. Kenny argues that to understand the rise of populism is to understand the cost of different strategies for winning and keeping power. For the aspiring leader, populism-appealing directly to the people through mass communication-can be a quicker, cheaper, and more effective strategy than working through a political party. Probing the long history of populism in the West from its Ancient Greek roots to the present, this highly readable book shows that the 'economic laws of populism are constant.' 'Forget ideology. Forget resentment. Forget racism or sexism.' Populism, the author writes, is the result of a hidden strategic calculus.
This chapter turns to the dynamics of democratic discontent when it seizes power, focusing on Trump but referencing other cases where relevant. It analyzes the influence of Trumpism on the left and finds a mirror image to the dynamics in Spain, where the rise of left-wing populism provoked a populist backlash among the radical right. In the United States, extreme disgust with Trump’s agenda drove many further to the left, increasing leftist Democratic discontent. The second section analyzes the final months of the Trump presidency, as its response to the Covid-19 crisis faltered and Trumpism degenerated into an arcane morass of conspiracy theories. Using experiments and observational data from the PSAS, the chapter argues that pro-Trump conspiracy theories served as a coping mechanism for his followers. As the Covid-19 crisis ravaged both the lives and livelihoods of America, and as it became increasingly clear that Trump would not be reelected, the anxiety his followers felt, regarding a situation that their loyalty to the populist prevented them from accepting, became intolerable. Conspiracy theories allowed the followers to escape anxiety and embrace resentment by giving them targets for their rage.
If David Bell in his book Men on Horseback (2020) focuses on what is political charisma, how it functions, and what it means ‘to write its history’, this article examines how Brazil's ex-President Luís Inácio Lula da Silva (‘Lula’) acquired charisma during the dramatic 1978–80 metalworkers’ strikes in the industrial ABC region of São Paulo, Brazil. While generating a vast literature, scholars of the ABC strikes have evaded the question of how Lula, the gifted organiser, emerged as a recognisably charismatic figure. This article explains where, when and why this happened and how a charismatic bond was forged as 100,000 stigmatised, fearful, self-doubting ‘peons’ came to constitute themselves as a locally articulated social actor, a group in fusion, whose boldness and creativity led to extraordinary feats of organisation and mobilisation. Arguing against conflating charisma and populism, it also establishes the utility of the theorisation of group-making advanced in the Critique of Dialectical Reason (1960) by Jean-Paul Sartre.
Carnivore population declines are a time-sensitive global challenge in which mitigating decreasing populations requires alignment of applied practice and research priorities. However, large carnivore conservation is hindered by gaps among research, conservation practice and policy formation. One potential driver of this research–implementation gap is research bias towards charismatic species. Using depredation of livestock by large carnivores in sub-Saharan Africa as a case study, we examined whether taxonomic bias could be detected and explored the potential effects of such a bias on the research–implementation gap. Via a literature review, we compared the central large carnivore species in research to the species identified as the primary livestock depredator. We detected a substantial misalignment between these factors for two species. Spotted hyaenas Crocuta crocuta were the most common depredator of livestock (58.5% of studies), but were described as a central species among only 20.7% of the studies. In comparison, African lions Panthera leo were the most common central species (45% of studies) but were the primary depredator in just 24.4% of studies. Such patterns suggest that taxonomic bias is prevalent within this research. Although spotted hyaenas may depredate livestock most often, their low charisma in comparison to sympatric species such as the African lion and leopard Panthera pardus may be limiting research-informed conservation efforts for them. Efforts to mitigate human-carnivore conflict designed for one species may not be applicable to another co-occurring species, and thus, taxonomic bias could undermine the efficacy of interventions built to reduce livestock depredation by carnivores.
Chapter two details existing explanations for the surprising resilience of charismatic movements rooted in the logic of routinization and presents my alternative theory of personalistic revival. First, I discuss the logic of routinization and illustrate why this theory fails to account for the persistence of Peronism and Chavismo. Specifically, I argue that routinization overstates the ephemerality of citizens’ emotional ties to the charismatic founder and minimizes the immense difficulty of transforming the founder’s authority into a depersonalized party organization. Next, I present my theory of charismatic movement revival, in which I argue that followers’ charismatic bonds can turn into a resilient, affective identity that outlives the founder. Under sporadically occurring conditions, namely the eruption of a crisis, new leaders who portray themselves as heirs of the founder have the potential to reactivate the followers’ charismatic identity, garner support, and restore the movement to political predominance. Thus, charismatic movements can survive during periods of poor leadership and reemerge in personalistic form under more favorable circumstances. This pattern generates a cycle of political volatility that perpetuates personalistic leadership and undermines party system institutionalization.
Chapter three identifies how citizens’ charismatic attachments form, overwhelm alternative linkage types, and contribute to the development of powerful political movements. First, I describe three conditions that charismatic founders must fulfill to cultivate deep, unmediated, and emotional bonds with their followers: (1) direct recognition of these marginalized people’s suffering; (2) enactment of bold, seemingly miraculous policies; and (3) construction of a narrative that glorifies the leader’s heroic position, demonizes his opponents, and stresses his mission to transform society. Next, focusing on the Venezuelan case, I qualitatively examine how Chávez fulfilled these conditions to establish charismatic attachments with his followers. I also show how these bonds overpowered alternative linkages rooted in substantive programs and Chavista organizations. Finally, I conduct a quantitative analysis using a 2007 survey from the Latin American Public Opinion Project (LAPOP). The results confirm the overwhelming influence of charismatic, rather than programmatic or organizational, factors on citizens’ attachments to Chavismo.