Chapter 20 opens by asking readers to reflect on the most useful and the most surprising things that they’ve learned from the book. The chapter reviews five of the book’s critical take-home messages: (1) Have a cooperative conversation. (2) Value the people you are talking with. (3) Organize your information for your audience. (4) Incomplete is not incorrect. (5) Have fun! This chapter’s Closing Worksheet asks readers to practice their demonstrations with a helpful audience who will answer ten questions to further improve each demonstration (e.g., how fun the central activity is, the clarity of its explanations, the relevance to people’s lives, and ultimately what someone learns from it).

Emphasizing readers’ perspectives on the demonstrations that they are developing, Chapter 6 opens by asking readers to describe a time when a phenomenon in their topic area awed or puzzled or amused them. Using reminders of what a free-choice setting is, this chapter emphasizes the importance in such settings of generating an audience’s interest and excitement. As advertisers do, science communicators benefit from quickly accessing positive emotions. Fun, intrigue, and coherence are some ways to do that. The chapter recommends that readers go back to basics by focusing demonstrations on the classic phenomena that all theoretical perspectives agree on; this avoids current and complex debates. The Worked Example finds the basics in a highly technical article on sentence structure in Mayan languages, then uses the Star Wars character Yoda to show one way to illustrate these basics that might be interesting to and accessible for nonexperts.

The chapter discusses how Islamic charity has functioned as an umbrella that granted legitimacy to all kinds of youth practices in contemporary Saudi Arabia. Charity here emerges as lifestyle and liberty, as a safe space that has allowed Saudi youth to test the boundaries, experiment with lifestyles, and enjoy sociability and autonomy outside of the family.

At the heart of the chapter are the Hikers, an informal organization that began in 2010 by promoting hiking, sports, and cultural events for a social cause. Like many youth initiatives at the time, it reflected a wish to bring about change and to be part of broader societal change to which it was contributing. Despite the group’s apolitical character, this public orientation put them at risk of surveillance and intervention. The "Third Sector" has become an integral part of the new political agenda of King Salman’s government. The chapter explores the ways in which the Saudi state has increasingly regulated and monitored civil society activism, through new institutions and legislation passed over the last decade, in the name of promoting the "Third Sector" in Saudi Arabia.

To understand and categorize their visitors, zoos and aquariums have historically focused on demographic labels such as age, ethnicity, social group, level of formal education, and frequency of visitation, or marketing categories such as “educational” versus “leisure” visitors. Chapter 5 takes a layered look at the visiting phenomenon, noting that while natural history museums, art galleries, and zoological gardens all feature collections curated for presentation and public interpretation, the former settings are typically considered high-culture destinations for learning, whereas zoos and aquariums have no such status and are often trivialized as contexts for recreation and amusement. Building from psychological understandings of positive psychology and various conditions that provoke pleasure, fun, meaning-making, and emotional response experiences, we explore the distinct value of the zoo as a social place of educational leisure that offers public audiences many points of sensory stimulation and potential engagement due to the proximity of numerous types and taxa of live animal.

This chapter highlights the daily activities of the hackers grouped together in the same place, making it possible to experience new form of organisation and order social relations. Thus, the analysis of the relationships between the means and ends of organisation suggests that, far from being confined to individual values and attitudes, the pleasure and power given to ‘doing’ represent organisational principles within hackerspace. The study proposed in this chapter is based on an ethnographic study of/within a hackerspace based in the south of France. The fieldwork combines direct participation with a long-term presence in the community, years of archived exchanges and interviews with all the hackers involved in the initiative. It highlights the structuring of the alternative project and hackers organisation according to their ethics. The hacker ethic is reflected in the organisational tasks and the constitution of a legitimate order ; not linked to rational, charismatic or traditional motives, but to a real power given to the ‘doing’: the do-it-ocracy.

This chapter examines the critique of the production of affect advanced by a range of thinkers in the Marxist tradition, above all, Theodor Adorno, but also including Herbert Marcuse, Raymond Williams, and E. P. Thompson. It focuses in particular on what Adorno describes as the ‘diversionary function’ of ostensibly positive affective states – especially what he calls ‘fun’, a multiply freighted word, as the chapter shows – and asks what it means to categorise such states as ‘false’. The degree to which affective states are open to misinterpretation by those undergoing them is, therefore, a central question in this chapter. Drawing on Keston Sutherland’s recent emphasis on the role of disgust in Marx’s satirical account of capitalist production, the chapter will in conclusion emphasise the affective charge of the Marxist critique of affect itself.