The article examines a key attribute of Russian national identity—national pride—as it is reflected in mass consciousness. To trace the dynamics of multiple facets of national pride and related phenomena from 1996 to 2015, we use data from five surveys. The results demonstrate a substantial growth in Russian national pride in specific country achievements and general pride in Russian citizenship over the last 20 years. This change is the result of the population’s and state’s need for positive social identity as well as from both real and imagined progress in the Russian economy and political influence, and it started long before the Crimea mobilization and Olympics of 2014. The structural difference in pride in various achievements persisted for the 20 years examined here, but became less distinct. Across the years examined here, Russian national pride has become more strongly related to belief in the superiority of the country and is therefore increasingly competitive.