Introduction. Plum cv. SantaRosa shows climacteric behaviour and grows profitably under sub-temperateconditions in India. After ripening, it has a very limited shelflife (3–4 days) in ambient conditions [(38 ± 2) °C and at (68 ± 4)%RH]. Hence, there is an urgent need to extend its marketabilityusing recent techniques. Materials and methods. Plumswere harvested at the pre-climacteric and climacteric stages ofmaturity and packed with newspaper shreds (control), KMnO4-impregnatedchalks, KMnO4-impregnated newspaper shreds or ethylene-absorbent sachets;then they were transported by road to New Delhi. The biochemicaland physiological analyses were carried out at 3-day intervals onplums stored in supermarket conditions [(20 ± 1) °C and at (90 ± 2)%RH] for 15 days. Results and discussion. Untreatedfruits had less firmness than those which were packed with ethyleneabsorbents. The activities of fruit-softening enzymes such as lipoxygenase(LOX), polygalacturonase (PG) and pectin methylesterase (PME) increasedrapidly in the control treatment in comparison with plums packed withvarious ethylene absorbents, the least being either with ethylene-absorbentsachets or with KMnO4-impregnated newspaper shreds. Plums of pre-climacteric andclimacteric maturity attained respiration and ethylene evolutionpeaks on the 9th day and 6th day, respectively. Conclusions. Theplums of pre-climacteric and climacteric stages of maturity packed withethylene-absorbent sachets showed the best results in supermarketconditions in maintaining the firmness, quality and shelf life ofplum up to the 12th day and 9th day of storage, respectively.