This deconstruction of how Apulian red-figure pottery came to be termed Tarentine has implications for archaeological methodology far beyond the Mediterranean. The author shows how the assumptions of great authorities, themselves rooted in a colonial world, led to a highly resistant model of core and periphery for pottery production that may have no basis in fact. It is a fine example of the process that has left us with so many unsuitable and immovable names for material from Samian to Gothic.