Main results of the paper are as follows:
(1) For any finite metric space $M$ the Lipschitz-free space on $M$ contains a large well-complemented subspace that is close to $\ell _{1}^{n}$.
(2) Lipschitz-free spaces on large classes of recursively defined sequences of graphs are not uniformly isomorphic to $\ell _{1}^{n}$ of the corresponding dimensions. These classes contain well-known families of diamond graphs and Laakso graphs.
Interesting features of our approach are: (a) We consider averages over groups of cycle-preserving bijections of edge sets of graphs that are not necessarily graph automorphisms. (b) In the case of such recursive families of graphs as Laakso graphs, we use the well-known approach of Grünbaum (1960) and Rudin (1962) for estimating projection constants in the case where invariant projections are not unique.