In January 1917, the Red Cross Shakespeare Exhibition, which opened at the Grafton Galleries in London, was advertised with two different posters. One displayed an oversize red cross on a white background – the Red Cross emblem and the English national flag. The other depicted Shakespeare’s coat of arms. The exhibition, described in the press as the most comprehensive show of Shakespeareana ever exhibited, was originally curated in Manchester as part of the celebrations of the 1916 Tercentenary, the commemoration of the three hundred-year anniversary of Shakespeare’s death. In London, it became part of the war effort, the way civilians at the ‘Home Front’ did their bit to help the British Army in the trenches. The exhibition, a successful charity venture, moved to London thanks to the collaboration of actor-manager Martin Harvey and the British Red Cross, one of several wartime collaborations between the British NPO and the theatrical profession to bring relief to Western Front soldiers. The poster portraying Shakespeare’s coat of arms aimed to present Shakespeare as an English gentleman, to counteract the influence of the Baconians who questioned Shakespeare’s authorship. This exhibition was one of several ways in which Shakespeare’s cultural capital was enlisted to raise funds in wartime.