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Beyond prejudice to prejudices

Published online by Cambridge University Press:  20 November 2012

Mark Schaller
Affiliation:
Department of Psychology, University of British Columbia, Vancouver, BC V6T 1Z4, Canada. schaller@psych.ubc.cahttp://neuron4.psych.ubc.ca/~schallerlab
Steven L. Neuberg
Affiliation:
Department of Psychology, Arizona State University, Tempe, AZ 85287-1104. steven.neuberg@asu.eduhttp://psychology.clas.asu.edu/neuberg

Abstract

Different groups, because they are perceived to pose different threats, elicit different prejudices. Collective action by disadvantaged groups can amplify the perception of specific threats, with predictable and potentially counterproductive consequences. It is important to carefully consider the threat-based psychology of prejudice(s) before implementing any strategy intended to promote positive social change.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2012 

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