Upon entering office in 2007, socialist Rafael Correa launched his Citizen Revolution in Ecuador, with the aim of establishing a postneoliberal order. His antineoliberal political discourse called for a “living well” (i.e., buen vivir in spanish; sumaq kawsay in Quichua) development model that favored solidarity over competition and sustainability over economic growth. It also called for increased political inclusivity and a form of redistribution that reaches a broader range of citizens. In line with other Latin American populist-socialist leaders, such as Hugo Chávez of Venezuela and Evo Morales of Bolivia, Correa claimed that his revolution “has a woman's face.” Yet personally, Correa is a devout Catholic and trained economist who opposes abortion and homosexuality and favors a traditional familial model—one that reinforces a notion of “modern economic man” that is both Eurocentric and heteronormative.